Role: Design
Art Direction : Josh Rhode



iPhone | Android
Nike BOOM Mobile app syncs your music to your dynamic training workouts, with your sport's most elite athletes and coaches motivating you along the way. First you choose your sport, then your type of training; such as intervals, then set the amount of time you have and the playlist you want to listen to. Throughout your workout you'll get blasts of motivation from the best in the game, pushing you to drive harder and keep your eyes on the prize. You can even share your workout and get motivation from your friends as they comment and "Like" your workout on facebook. NIKE BOOM app page →

Produced at R/GA 2010